Bad reviews are inevitable. It is the natural way of things, because people are different and tastes are different. Early on in my writing, I got slammed by readers on B&N. The reviews were harsh and made me question myself as a writer. It forced me to decide why I was writing. Was I writing for others or was I writing for my own enjoyment?
Turns out, I am writing for me. I love bringing my characters to life and seeing how their stories unfold. It is a high like no other. At the time, I chose to ignore the reviews even though they hurt. I chose not to let someone else decide what I would do with my life.
Had I listened to those depressing reviews Luke and Tesse, Dan, Jenny and Ryan, and sassy little Brie would never have been born into the world. Their voices would have remained silent.
Follow you heart, authors. Ebooks allow us to write without anyone losing money if we fail. We have the freedom to let our imaginations soar. Yes, look at the bad reviews to see if there is something you can improve on. You should always be willing to grow. However, don't let it kill your dream if you know you are meant to write.
Something else to keep in mind: The people who write bad reviews are generally not your audience. It is okay if they don't like your work, because they aren't the people you are trying to reach.
* If you want to check out my nasty reviews (you know you want to), here's a link. FYI, Amy does NOT do her cousin.